Business Set Up Part 4 - Creating a Mission Statement

Over the past few business set up blogs we have looked at the technical side of things. Now it is time to talk style! The biggest aim you have is for someone to see one of your products and recognise it as your brand.

Defining a style does not need to be complex, especially if you keep it real and make it an authentic expression of who are you because you will be more satisfied with the end results if you have stayed true to yourself.

To help me stay focused, I created a creative mission statement for Butterfly Crafts. When you know what your goals are, it is far easier to work towards achieving them! However, creating a statement is not easy as you will need to be introspective and visualise what inspires you!

My mission statement is:

1) Ensure that I enjoy what I am making and be conscientious when making,
2) To make all of my items by hand

3) To design cards that I believe will bring a smile to the face of the recipient

I would hope that when the brand of Butterfly-Crafts: Handmade Cards and Gifts becomes more established, someone would see one of my cards, such as these shown here, and think "I know who made that!"


Friday, 17 July 2009 | 0 Comments

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