I am so excited, I get to feature a very dear friend of Butterfly-Crafts, Emily from Exquisite Studios. I interviewed Emily a while back now but here was her interview:

I'm not a fast reader, I'll be the first to admit it takes me a while to 'get in to' a book let alone finish one. However, when I read the Friday Night Knitting Club, I could hardly put it down. No, it's not a classic or book of the year, but it is one of the first books I came completely engrossed in and could hardly put it down. I will admit, I have actually read it twice.

The book is set in NYC, in a knitting shop called Walker and Daughter run by Georgia and her daughter Dakota. The knitting club meet every Friday (shocking revelation I know) to knit, chat and share in each others lives. There is KC the aspiring lawyer, Lucie the music video producer, Darwin the PhD student, Peri the aspiring handbag designer, Anita the always there older woman and Cat, the long lost friend. The book follows their ups and downs, lifes, loves and laughs.

There is a bit of a twist towards the end, I would say a shocking twist because it actually made me shed a few tears! That is the first time I have ever reacted like that to a book, especially a fiction story which just went to show me how involved I felt.

I could not recommend this book highly enough. It is just an easy going read but I loved it, it was a good story and allowed me to dream of having my own craft store!

What books have you read that have had a reaction like that? Please share and comment below.

For most independent crafts people like myself, publicity is a good strategy when you are short on money but have some available time. But, before you rush into getting yourself known, it is important to know that getting press mentions is more about raising the profile of your business and your products than driving sales. I would love to get Butterfly-Crafts and my handmade cards mentioned in the press!

In an ideal world, you should aim to spend at least two hours a week working on publicity and getting your brand and products into the media. If it is applicable, might I suggest a trip to the local newsagent or library to research your target publications?

For magazines, bear in mind that the lead time is often three to five months and if you have Christmas products, you need to approach them in the Summer time. Take note of the Editor for the section your work would fit in and send them a press kit. Double check that the address you have found is not for advertising or subscriptions as often these are managed separately to the magazine. Once you have the information you need, write the Editor a letter, talk a little about your business and show that you have read their publication bt explaining why your product would be a good fit.

Editors are looking for something that stands out against the crowd so it is likely you will write to many editors. What ever you do however, don't get lazy and send off a generic letter or just fill in the blanks of a stock letter, tailor each letter to the editor you are writing to.

Happy researching!!